The Butty was born with one simple goal: To bring back pride in the greatest lunchtime meal in the world – the sandwich.
The sandwich has lost its way. Once discussed in reverential tones amongst landed gentry, the butty has become a farce; a victim of its own popularity, crushed under the wheels of commerce as we dash from one meeting to another, grabbing lunch in a desperate, flailing attempt to satisfy our appetites with two slices of withered bread and a wet, unsatisfying filling. This is no way to live.
Amidst the massed ranks of ice-cold, expensive, tasteless junk that litters our supermarkets and chain stores, a deep-filled revolution is unfolding. We’re realising that we can do better ourselves – that with a little time and planning, fifteen minutes spent in the kitchen the evening before work can mean a joyous lunch hour the next day, laced with the envy of our colleagues and the dismay of the local sandwich shop, Thai takeaway and Italian caff. The packed lunch is back, and there’s not a soggy tuna sandwich or scotch egg in sight.
The Butty is here to lead and inspire – to encourage you to step away from the chill cabinet and the £3 meal deal, and to help you realise that you can craft something exceptional from a handful of fresh ingredients and a loaf of good bread.
It’s time to make a stand. But more than that – it’s time to make a sandwich.
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